In order not to drive myself demented with my own company all day long, I’ve decided to go down the road to Café Neo once or twice a week. At any given time of day, it’s full of folk with their laptops, probably also saving themselves from the insanity that comes with too much solitude. And it’s cosy and quiet and a good spot for getting things done. It’s also the regular hangout of a girlfriend of mine who works from home, and on Wednesday I agreed to met her there so she could tell me the sad story of her Saturday night.

Now, my friend (I’ll call her Emma) has a smoking hot career and earns a bundle of money. She doesn’t need any man to pay her bills, rescue her or look after her in any way. But, she’d like to share her life with somebody, so she dates fairly often and is on the lookout for a life partner. This particular Saturday she invited a guy a friend had set her up with along to a ball and, as one does when it’s a ball, went to a lot of trouble getting ready. She had on a beautiful dress, her hair looked gorgeous and she was wearing sexy heels. But, when she opened the door, he didn’t say a word. Not a ‘wow, you look pretty,’ or even an ‘I like your dress’ – nothing.

And it’s not like he’s obliged to or that she’s desperate for affirmation, but when it’s obvious that a woman who’s usually quite no-nonsense and in boardroom attire goes to a lot of effort to look good, isn’t it just manners or something to tell her she looks nice? Then, on the way to the car, she had to negotiate some steep steps wearing these high heels. When he didn’t notice and offer her his arm, she asked if he wouldn’t mind giving her a hand. And instead of realizing he was amiss, jumping to her side and doing the gentlemanly thing, he pointed out that her heels weren’t that high and that surely she could manage by herself.

And this pretty much carried on the entire evening – he’d pour himself a glass of wine and forget to fill hers; his attention would wander while she was talking, and when his phone rang he took the call even though they were half-way through dinner. Wrong, wrong, wrong. While one would assume he just wasn’t that into her, he actually was, but by the time the end of the evening came and he wanted to know when he could see her again and leaned in for a kiss, she was so over him that it was all beyond redemption. ‘He’s not a bad guy,’ she assured me. ‘He’s actually really nice and smart, he just didn’t get the memo.’

He just didn’t get the memo. And that memo is a big deal. It’s not about men being dominant and women submissive, and neither does it undermine feminism or contradict the truism that women and men are equal in all the ways that count. But, when a man and woman (and a man and a man or a woman and a woman) are together in a certain context there is a particular exchange of energy that happens; a sort of dance of the yin and the yang. And when men do stuff like not fill our wine glass or hold the door so we can walk through first or they walk ten steps ahead of us, that beautiful push-and-pull gets broken, somehow. There’s a type of old world graciousness, if you will, which simply ceases to be.

Of course we women are perfectly capable of pouring our own wine and opening our own doors, and we don’t need or want men to do these things for us always; just sometimes. Because what this really amounts to is a sort of ‘seeing,’ isn’t it? A recognition of our otherness; and a metaphorical kind of hat-tipping to our femininity. While all week long Emma is the boss and makes the decisions and wears the tailored pants, now and again she feels like relinquishing that role and relaxing into a different sort of space where she’s allowed to just be a girl being taken out by a boy. And that’s completely okay. So, men, next time you’re taking somebody somewhere nice and she’s put on a dress and perfume and is looking every part of beautiful, please don’t hold back from telling her. It doesn’t matter if she’s the CEO of the world – tonight she is on a date and in her heart she’s Cinderella. It’s just your job to be the prince.