Steal His Photograph!

You know you have your finger on the pulse of the city not at all when it takes a Danish friend who has been in town for all of five minutes to tell you about one of the coolest endeavours Cape Town has ever been involved with. Creative Mornings (http://creativemornings.com) is part of a programme happening across the globe where a bunch of interesting cities from Berlin to Melbourne to San Francisco host a morning talk on the same day, in the same time slot covering a range of design/innovation/art/living in the world-related topics.

Last month’s theme, for example, was bravery, and the speaker was a young guy who decided to raise money by travelling alone through the Amazon jungle and ended up getting shot and surviving through the kindness of strangers. While not too many of us will kayak through a jungle, the point of the talk was human efficacy – how we must remember to be mindful; to ask questions; to think for ourselves; to say no when we don’t agree with what we’re being told.

Because bravery and courage are resources we need every day in a world which can be pretty hostile and more than a little bit scary. And, we tend to forget that one human being can, in fact, make a pretty big difference if we put our minds to it. It was a cool talk, and it’s especially applicable to anyone who has decided to take a path slightly less travelled, and use their skills and gifts and creativity to forge their own way in the world. Which isn’t always easy.

After the talk a bunch of us went up the road to a coffee shop in Rose Street, including a Finnish guy called Lukas Renlund who is totally going out on a limb by doing something incredibly interesting with social media. Lukas is a very successful fashion photographer (though that title doesn’t do his art justice) in Copenhagen who wanted to find ways of getting his work noticed by a wider audience. So, he decided to start a project called ‘Steal My Photograph’ where he travels to cities like London and Barcelona and encourages people to literally steal his art in exchange for the person in question taking a pic of where the artwork is hanging in their homes and posting it on his Facebook page.

And while it might seem mad – giving art away – this is how social media has changed the way we think, act and market ourselves. It’s not about thinking out of the box – there is simply no box anymore. Anyway, his work is amazing, and I loved the energy and enthusiasm with which he approaches his craft – and life. The world is wide open and, particularly here where the creative and entrepreneurial spirit is so strong, anything is possible.

It was really cool to hear all these Scandinavians raving about how innovative South Africans are; how cutting-edge our design is and how impressed they are by the way we think. Who knew? If you’re in town and you can, get to Creative Mornings. It’s a very worthwhile way of spending a few hours on a Friday. You’ll learn stuff, be inspired and are sure to make at least one interesting connection over coffee afterwards. Here are the videos Lukas made of ‘Steal My Photograph’ in Barcelona and Copenhagen. He has the good sense to be staying in Cape Town for a while. Check out his Facebook page for info on how to steal his photograph: https://www.facebook.com/Lukas.Renlund.Photographer

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2 thoughts on “Steal His Photograph!

  1. commenting – life overtakes me sometimes.
    I love this idea of giving artwork away. Art is for sharing. This Christmas I elected to have my own advent calendar and give away one small watercolour on my FB page every day. We’re up to number 5 now and I’m loving every minute. It pushes me to be creative every day, and there is such pleasure in giving a piece of art to someone who really wants it.

    I’ll be following Lukas from now on.

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